Affordable Luxury. Functional Statement Pieces. African Couture. These paired concepts seem contradictory to some, yet they embody the essence of the Tofara brand. Tofara is a Toronto-based online luxury store whose pieces are handcrafted by skilled artisans and designers. The items we showcase are inspired by Africa but designed with a contemporary aesthetic.
Elevate your wardrobe with our curated collection of accessories and apparel. Our pieces are created for fashion forward women and are sustainably produced by award winning designers.
If you’re wondering, Tofara is a Shona phrase which means “we are happy”. This rings true for us, as we aim to delight our customers by consistently curating pieces that evoke an emotional response through their distinctive design. Our goal is to be the premier global retailer of African couture.
Tofara was founded by Eriver Muwanguzi in 2016. He has had a life-long affair with fashion and design, while also nursing a strong desire to showcase the best of Africa to the world. Tofara is a venture that allows him to express both passions.
Eriver combines his business background, honed from years working in management consulting and corporate strategy, and an eye for appealing, fashion-forward design to shape the vision for his fashion label.